If You Think It’s Good Enough, Give It Away!

I may have said this before but I’ll say it again, nevertheless. If what you have is good enough, and you’re confident other people will appreciate it, give it away and let them try it “risk free”.

I’m not talking about “free estimates” or “free consultations”. I’m talking about an actual product or service that you are willing to give away or let your potential clients try out, RISK FREE! Okay, this is the part where most of you, businesspeople, are going to go “what!?!”

But hear me out here. Unless, you’re the only one in the world carrying a certain “widget” or “service” that people are willing to die for, you’re going to have to stand out against your competition, bad boy! And if you’re the new kid on the block, why are customers going to risk trying you out?

The goal of giving “it” away is to take away the risk factor. The goal here is to create a non-defensive attitude. The goal is to get your potential clients in the door. People in business call this the “loss leader”. And it is. And yes, there is a great benefit for having a “loss leader” in whatever it is that you do. You want people to latch on to something without them losing anything, except time. If your product or service is good enough, they will stick and stay with you.

So what does this have to do with people who are not in business or who do not have anything to sell? A lot! As a matter of fact, as cliché as it sounds, this practice falls under the “it is better to give, than to receive” category. And rightly so, marketing consultants have seen its value during the recession.

And because this article comes out in time for Valentine’s day, don’t we all do this to our significant others? Don’t we give them something… risk free? Don’t we pay for this and don’t we spend for that? Yes we do! And always, we get something BETTER in return, whether we expect it or not.

It doesn’t matter if it’s business or personal, if you believe that what you have is good enough, give it away! Don’t hold back! It might look like a “loss leader” but the return on investment will always outperform the initial cost of providing that “loss leader”, hands down.

Think about it and have a great day.